When it comes to wholesale platforms, choosing the right one can make or break your small business’s growth. For my soap brand, I’ve found two platforms that stand out: Ankorstore and Faire. Here’s an honest comparison of their features, benefits, and why they’ve become essential tools for connecting with retailers.
Ankorstore: The European Specialist
Ankorstore, founded in France, has solidified its presence across Europe as a leading wholesale marketplace. With a catalogue of over 20,000 European brands, it’s a haven for retailers looking for unique, artisan-made products. Whether it’s homeware, food, or beauty, Ankorstore offers a wide selection that appeals to independent boutiques.
One of the platform’s standout features is its fulfilment service, which simplifies logistics by handling storage and shipping. While this service is limited to the EU, it’s free to store products, making it especially appealing for small businesses operating within Europe.
Faire: The Global Giant
Faire, on the other hand, offers a broader, international reach. With a valuation of $12.5 billion, it’s a global leader in the wholesale space. Faire connects brands to retailers worldwide, providing an excellent opportunity for scaling outside of Europe.
The platform’s size and scope are impressive, but for those targeting local European markets, it might feel less tailored compared to Ankorstore’s community-focused approach.
What Sets Them Apart
Ankorstore
- Specialises in European markets, making it ideal for small brands targeting local boutiques.
- Offers a fulfilment service for EU shipping, with free product storage.
- Prioritises independent, artisan-made products, aligning with the ethos of small businesses.
Faire
- Provides a global platform for connecting with retailers across North America, Australia, and beyond.
- Offers tools like free returns and analytics to help brands make informed decisions.
- Best suited for businesses aiming for international expansion.
Why I Use Both
Each platform has unique advantages, so I’ve chosen to work with both. Ankorstore aligns perfectly with my European market goals, while Faire opens doors to global opportunities. Both platforms provide tools for managing orders, communicating with retailers, and showcasing products, making them indispensable for scaling a small business.
If you’re interested in trying them out, you can start exploring with my referral links:
Ankorstore Referral Link Use code LIFT-FYDJM7ZZ for £100 off your first order*
Faire Referral Link Use ths link for 50% off your first order* *correct at the time of publishing
For small brands, wholesale platforms are a game-changer. While Ankorstore’s fulfilment service and EU focus make it ideal for local businesses, Faire’s global reach is perfect for those looking to expand internationally. Whichever platform you choose, the key is to find a marketplace that aligns with your brand’s values and target audience.
Whether you’re a retailer searching for unique products or a brand looking to grow, both Ankorstore and Faire offer incredible opportunities to connect, collaborate, and succeed.